Posted by Joanne on BYJ's Quilt
Korean to english: Joanne
Shinhan Financial Group, hired BYJ & Yoo Jaeseok as its commercial model
[Asia Economics]
Shinhan Financial Group announced on 28 that it will start new brand compaigning by jointly hiring talent Mr. BYJ and gagman Mr. Yoo Jaeseok.
The compaign which wil begin from next month has concept 'my financial brand, Shinhan', and their policy is to deliver message centered in consumer of the finance, not a delivery of message centered in the company in the previous period.
An official at the Shinhan told, "It is important to meet 'Shinhan', the model of finance(financial services) in Korea, and we wanted to heighten status of the Shinhan brand as we divided market to 'Shinhan' and 'other finance companies than Shinhan' in marketing aspect also."
By the way, the Shinhan Financial Group simultaneously hired Mr. BYJ and Mr. Yoo Jaeseok, of the same age born in Year of Rat in 1972, and expressed very core of message that the Shinhan brand desires to deliver through comic (announce)ments. The company is setting out aggressive marketing including making a contract recently with Choi Kyeongjoo, professional player who is a top golfer with world ranking at 6th. ranked in 6th place.
An official at the Shinhan Finance Holding Company told, "With the commercial in this time, we wanted to deliver consumer of finances the reason for and answer to why they have to choose the 'Shinhan' along with the importance of finance(financial service) brands."
Reported by Hwang Sangwook, ooc@Coppyright (c) Asia Economics
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