Shinhan Finance Group, began new brand compaign 'My finance brand, Shinhan'

[Newswire]4/28/08 09:40

Gaeulyeoja posted this on the Talk Box of BYJ's official home.
Posted by Joanne on BYJ's Quilt
Korean to english: Joanne

It is a topic of talks as 'My finance brand, Shinhan' compaign by Shinhan Finance Group, which began since last year, will start anew from coming May.
To take place as the true leader in financial services through commercial campaign in this time, the Shinhan Finance Group will deliver message centering in consumer of finance, not a delivery of message centering in the company as in previous period.

Taking into consideration that it is an era with increasing interests in and importance of financial services, it suggests in the commercial in this time that it is important to meet a certain finance brand, and standard at that time is "whether it is Shinhan or nor."

That is, it wanted to raise status of Shinhan brand, (by saying that) it is important to meet 'Shinhan', a model of Korean financial services, and by dividing market into 'Shinhan' and 'other finance companies than Shinhan' in aspect of marketing.

On the hand, it is creating another topic of talks by hiring its models two best male big stars in Korea in commercial in this time.

Those are Mr. BYJ, film actor as well as (TV) talent, who is leading Hallyu hot wind in the world, and Mr. Yoo Jaeseok, who is showing the highest activities as an MC as well as gagman.

Those two stars, of same age born in Year of Rat in 1972, worked together for the first time in the commercial this time, and aftertalk was that they led atmosphere in filming site expressing friendly feeling as if they have known each other from before.

Mr. Yoo Jaeseok appears in comic style following the first commercial, and Mr. BYJ took a role of showing trust in the 'Shinhan' from stance of consumer of financial services.

Two people who met at a launching show for famous fashion brand. Upon hearing Mr. Yoo Jaeseok asking "How do you manage your assets?" to Mr. BYJ, who is getting big success domestically and overseas, Mr. BYJ would show firm faith saying, "I do (business) with 'Shinhan'."

A comic ment by Mr. Yoo Jaeseok "Again???", about the fact that even the top star in this era, Mr. BYJ, also deals with the 'Shinhan', following Miss Lee Youngae in the last year, expressed the very core of message that the Shinhan brand wants to deliver while it gives fun of the commercial alive also.

Recently, the Shinhan Finance Group became a topic of talks as it showed aggressive marketing including making a contract to support top golfer, Mr. Choi Kyeongjoo, professional player, ranked at 6th in World ranking, etc. Along with it, by hiring Mr. BYJ as a model in its commercial in this time, it plans to further more solidify its image as financial service brand, representing Korea.
An official at the Shinhan Finance Holding Company told, "With the commercial in this time, we wanted to deliver consumer of finances the reason for and answer to why they have to choose the 'Shinhan' along with the importance of finance(financial service) brands."

Source of News: Shinhan Finance Holding Company